Vision & Mission
Vision
Our vision is for a world of justice, kindness, and humility before God.
Mission
Our mission is to assist Christian entrepreneurs and business builders in growing profitable, effective, Christ-honouring companies across North Africa, the Middle East, and Asia.
Our desired outcomes include the following:
- Goods and services, produced in an environmentally responsible manner, and which add value and quality to customers’ lives, will be delivered to market
- Profitable businesses, operating on responsible financial foundations, will be nurtured
- Employment and training opportunities, providing jobs with dignity for people in the region, will be generated
- A professional business culture, operating on transparent and ethical principles, will be modelled for all stakeholders
- An intentional, patient, culturally sensitive, spiritually uplifting impact will be progressively visible among those touched by the businesses in which we invest